Tami Nahas

Core Expertise:

• Administer and maintain Salesforce Marketing Cloud environments, including users, roles, permissions, business units, data extensions, automations, journeys, and configuration settings
• Manage, monitor, and optimise Journey Builder, Automation Studio, Email Studio, Mobile Studio, CloudPages, and related SFMC features
• Build, troubleshoot, and improve customer journeys, triggered sends, automations, SQL query activities, imports, extracts, and data processes
• Develop and maintain CloudPages microsites, landing pages, forms, and related data capture processes
• Support SFMC data management, including data extension structures, subscriber data, contact models, segmentation, suppression logic, and data quality improvements
• Develop and maintain SQL queries, filters, and automation workflows to support marketing campaigns, reporting, and operational processes
• Support AMPscript, SSJS, dynamic content, personalisation, and content block configuration
• Monitor platform performance, journey health, automation failures, send issues, data issues, and integration-related incidents
• Investigate complex technical issues, perform root-cause analysis, and implement long-term fixes to prevent repeat issues
• Support integrations between Salesforce Marketing Cloud and other platforms, including CRM, data platforms, APIs, file transfers, cloud storage, and third-party systems
• Manage and maintain API credentials, access tokens, certificates, keys, package permissions, and integration authentication details to ensure secure and uninterrupted connectivity
• Maintain platform governance, documentation, naming conventions, change management processes, and best-practice standards
• Ensure compliance with privacy, consent, unsubscribe, suppression, and data security requirements
• Provide guidance, support, and mentoring to team members and business users
• Collaborate with stakeholders to understand requirements and recommend scalable, efficient, and compliant SFMC solutions
• Identify opportunities to improve platform efficiency, automation reliability, customer experience, and campaign delivery
• Support testing, deployment, release management, and quality assurance across SFMC campaigns, microsites, and technical changes